Athletes and their Impacts on Endorsement of Sportswear Literature review

Athletes and their Impacts on Endorsement of Sportswear - Literature review Example Others include prominent businessmen and politicians. Apart from their careers and appearances in events, celebrities act as spokesmen for different brands in their promotion (Kambitsis et al. 2002, p. 160). This paper will analyze the effect of celebrity (athlete) endorsements in sportswear marketing on the consumer's perception of the product and overall purchasing decision. â€Å"A celebrity endorser is a person who is known by the public for his or her achievements in areas other than that of the product class he or she is endorsing† (Friedman & Friedman 1979, p. 63). This is one of the forms of celebrities that are use by companies in order to promote their products. The reason for use of celebrities is engrained in the influence that they command be it on a national or international stage. Sportsmen and women in particular have been utilized for promotion of a wide range of products most of which include sportswear and energy drinks. Athletes compared to ordinary people have a higher chance of commanding attention. Solomon (2002, p. 50) asserts that the perception that consumers get from brands being endorsed by celebrities is that they are interesting. This is also accompanied by a feeling of connection and positivity with the brands. There is a guarantee that the use of celebrities in promotional ventures will elicit a positive attitude towards the brands and in turn will affect the intentions to purchase. The main reason why people advertise is to persuade customers to buy their products. The whole purpose is pegged on the capability of the producers to alter the attitudes of the consumers. As persuasion is the pillar of this process, credibility in advertisements must be projected for the brand to receive the necessary attention. Athletes especially project trustworthiness, persuasiveness, expertise and objectiveness when used in advertisements (Till & Shimp 1998, p. 72). The customers are also attracted to the brands due to the attractiveness of the personality who is its spokesperson. The attractiveness is classified according to the person?s physical appearance, the relation that can be drawn with the consumer, likeability and the personality. Although the use of athletes is reliant on their skills, some of them are utilized because of their physical appearance that is not so much on the physical attractiveness but on the physique. Ohanian (1991, p. 52) asserts that the use of attractive celebrities as spokespeople is more effective than the use of others who are not as attractive. A halo effect is assumed where the excellence of a person in one direction is associated with excellence in another. An example is that the physical attractiveness of a person being related to coolness or happiness. There is an interaction between the brand and the spokesperson endorsing it. Friedman and Friedman (1979, p. 60) assert that â€Å"a famous relative to a ‘normal’ spokesperson is more effective for products high in psychological or social risk, involving such elements as good taste, self-image, and opinion of others.† There are numerous studies that have been done with the aim of examining the effectiveness that celebrities have as brand spokespeople. Martin (1996, p. 32) conducted such a study that there are those endorsements that performed exemplarily whereas others miserably failed. Michael Jordan’

Conflict Resolution Essay Example | Topics and Well Written Essays - 1750 words

Conflict Resolution - Essay Example On the other hand, if conflict lacks effective and timely management, it can prevent a nurses’ ability to ensure quality client care and escalate into violence and abuse (Pines et al., 2012). The essay discusses conflict as a hindrance management and one of the greatest challenges to quality health care provision. Conflict is an inherent component of nursing even though the professional code does not articulate for accepting abuse. Conflict can compromise professionalism among nurses if it escalates to great levels. Nurses must knowledge the variety of ways in which conflict can emanate among them and should be prepared to prevent and manage it in the workplace. Positive conflicts are instances involving contrasting viewpoints that leave the parties involved with useful lessons and wiser than they were before. The first positive aspect of conflict is provision of an outlet that strengthens an intergroup unity. In the nursing profession, working involves agglomeration with other professionals to form a group. A conflict that creates togetherness and unity to such a group to work together in order to realize a particular goal is positive conflict. Group members discuss and manage their interests for improving their wellbeing. Secondly, conflict discourages premature decision making in a team, on the other hand, amongst members of a staff giving participants an opportunity to explore concern and interests at stake. Nurse A had a misunderstanding with her colleague, nurse B; their conflict got a lasting resolution through a series of negotiations that left both the parties happy and contented. After the resolution, the two parties settled and added more energy in order to realize the agreed upon goals. The result was an increase in the general output and productivity. The other aspect of conflict is a negative one. Negative conflicts may have diverse harmful implications. Some of the adverse outcomes have far-reaching consequences on nurses’

Athletes and their Impacts on Endorsement of Sportswear Literature review

Athletes and their Impacts on Endorsement of Sportswear - Literature review Example Others include prominent businessmen and politicians. Apart from their careers and appearances in events, celebrities act as spokesmen for different brands in their promotion (Kambitsis et al. 2002, p. 160). This paper will analyze the effect of celebrity (athlete) endorsements in sportswear marketing on the consumer's perception of the product and overall purchasing decision. â€Å"A celebrity endorser is a person who is known by the public for his or her achievements in areas other than that of the product class he or she is endorsing† (Friedman & Friedman 1979, p. 63). This is one of the forms of celebrities that are use by companies in order to promote their products. The reason for use of celebrities is engrained in the influence that they command be it on a national or international stage. Sportsmen and women in particular have been utilized for promotion of a wide range of products most of which include sportswear and energy drinks. Athletes compared to ordinary people have a higher chance of commanding attention. Solomon (2002, p. 50) asserts that the perception that consumers get from brands being endorsed by celebrities is that they are interesting. This is also accompanied by a feeling of connection and positivity with the brands. There is a guarantee that the use of celebrities in promotional ventures will elicit a positive attitude towards the brands and in turn will affect the intentions to purchase. The main reason why people advertise is to persuade customers to buy their products. The whole purpose is pegged on the capability of the producers to alter the attitudes of the consumers. As persuasion is the pillar of this process, credibility in advertisements must be projected for the brand to receive the necessary attention. Athletes especially project trustworthiness, persuasiveness, expertise and objectiveness when used in advertisements (Till & Shimp 1998, p. 72). The customers are also attracted to the brands due to the attractiveness of the personality who is its spokesperson. The attractiveness is classified according to the person?s physical appearance, the relation that can be drawn with the consumer, likeability and the personality. Although the use of athletes is reliant on their skills, some of them are utilized because of their physical appearance that is not so much on the physical attractiveness but on the physique. Ohanian (1991, p. 52) asserts that the use of attractive celebrities as spokespeople is more effective than the use of others who are not as attractive. A halo effect is assumed where the excellence of a person in one direction is associated with excellence in another. An example is that the physical attractiveness of a person being related to coolness or happiness. There is an interaction between the brand and the spokesperson endorsing it. Friedman and Friedman (1979, p. 60) assert that â€Å"a famous relative to a ‘normal’ spokesperson is more effective for products high in psychological or social risk, involving such elements as good taste, self-image, and opinion of others.† There are numerous studies that have been done with the aim of examining the effectiveness that celebrities have as brand spokespeople. Martin (1996, p. 32) conducted such a study that there are those endorsements that performed exemplarily whereas others miserably failed. Michael Jordan’

Teacher Essay Example | Topics and Well Written Essays - 2500 words

Teacher - Essay Example â€Å"Performance is a developmental process that needs to be supported and facilitated.† (Maloy & Seidman, P. 28) However, tradition and qualifications on paper alone does not guarantee success in teaching profession. In the case of tradition, learners of today have different learning styles and come from diverse backgrounds. In addition to this, the integration of technology into the curriculum demands a shift in the teaching styles of teachers since new set of skills must be utilized to impart learning. Traditional method is only focused on intellectual learning and it is teacher –centered. Contrastingly, non traditional styles which promotes cooperative learning lead to increased motivation and academic performance ( Johnson, R. T., and Johnson, D. W.p.25). Similarly, academic qualification alone does not guarantee effective teaching. Other aspects as such as teaching styles and behavior which have been acquired through training and experience is more important than academic qualifications. In a study of teachers style published by Grasha, it was reported that teachers who exhibit medium intellectual excitement and high interpersonal rapport â€Å" are generally excellent for any group of students and teaching situation† ( Grasha P.35 ). It is important therefore that teachers do not only have academic qualifications but a set of skills as well as positive interpersonal behavior to be able to perform his role in the school setting. In the modern school setting, the teacher will not only deal with students but with the whole organization as well; thus, making him responsible to all stakeholders in the learning process. Some basic skills required for becoming a successful teacher are; Pedagogical skill, Interpersonal skill, Organi zational skill, Subject matter (content) & methodology skill , Skill in cooperating with colleagues and Skill in cooperating with the

Introduction to Linguistics Essay Example for Free

Introduction to Linguistics Essay What is meant by the field of linguistics? This introductory chapter concerns some dimensions of linguistics, which give us a general idea of what linguistics is, including the history of linguistic, grammar, and other disciplines of linguistics study. What does grammar consist of and what are the relationship between one and another? How many languages do human beings have the capacity to acquire? What other studies are made in recent centuries? Each of these aspects are clearly described, and other chapters will go into further details. While in this chapter we will provide some less detailed information on the various aspects of linguistics mentioned so far. 1. 1 Defining Linguistics There is nothing that can be said by mathematical symbols and relations which cannot also be said by words. The converse, however, is false. Much that can be and is said by words cannot successfully be put into equations, because it is nonsense. C. Truesdell Linguistics is a study to describe and explain the human faculty of language. There is no doubt that linguistics has changed through human development. 1. 1. 1 History of linguistics See more: how to write an introduction The history of linguistics can be divided into three periods: antiquity, middle ages and modern linguistics. 1. 1. 1. 1 Antiquity Dating back to earlier period of linguistics, linguistics is often associated with a need to disambiguate discourse, especially for ritual texts or in arguments. Ancient Indians made a big contribution to linguistics development. Similarly, ancient Chinese played a key role in improving linguistics development. Around the same time as the Indian developed, ancient Greek philosophers were also debating the nature and origins of language. During this period, syntax and the use of particles developed fast. In addition, scholars proposed that word meanings are derived from sentential usage. 1. 1. 1. 2 Middle Ages In Middle East, in terms of expanding Islam in 8th century, a large number of people learn Arabic. Because of this, the earliest grammar came to being gradually. At the same time, Sibawayh, a famous scholar, wrote a book to distinguish phonetics from phonology. In the 13th century, Europeans introduced the notion of universal grammar. 1. 1. 1. 3 Modern Linguistics Modern linguistics beginning can date back to the late 18th century. With time passing by, the study of linguistics contains increasing contents. Meanwhile, it is used in other fields, computer, e. g. , has come to be called computational linguistics. The study of applications (as the recovery of speech ability) is generally known as applied linguistics. But in a narrower sense, applied linguistics refers to the application of linguistic principles and theories of language teaching and learning, especially the teaching of foreign and second language. Other related branches include anthropological linguistics, neurological linguistics, mathematical linguistics, and computational linguistics. However, linguistics is only a part of a much larger academic discipline, semiotics. It is the scientific study of language. It studies not just one single language of any one society, just like Chinese or French, but the language of all human beings. A linguist, though, does not have to know and use a large number of languages, but to investigate how each language is constructed. In short, linguistics studies the general principles whereupon all human languages are constructed and operated as systems of communication in their societies or communities. 1. 1. 2 An Interesting Comparison. Linguistics is a broad field to study, therefore, a linguist sometimes is only able to deal with one aspect of language at a time, and thus various branches arise: phonetics, phonology, morphology, syntax, semantics, applied linguistics, pragmatics, psycholinguistics, lexicology, lexicography, etymology and so on. Suppose that the study of linguistics can be considered to be a computer, so linguistics is equal to the CPU, which supports all the other parts. Moreover, sound card would stand for phonetics and phonology, and then morphology and semantics are like the memory of the computer. Whats more, syntax plays as an important role to translate single words to a whole sentence which is full of meaning, just like a graphics card, which uses picture to make sense of the idea of memory stick. Finally, everything is ready, it s time to use computer and the same goes for language acquisition. Very interestingly, the properties of computer are amazingly similar to human language. from www. iflytek. com/english/Research-Introduction%20to%20TTS. htm Above all, linguistics is concerned with the study of verbal language particularly speech and written language. Whats more, language is a system and there is a set of options of which one must be chosen depending on the purpose and context. (Marie E. John P. , 1991, p. 64). 1. 2 The broad study of language Language is a highly complex system of communication, so it sometimes will be called a ‘system of systems’. It is used to construct, exchange, express, and record information and ideas. It performs these functions effectively because it is based upon systems that are understood by those using the language. In this chapter, four topics will be concerned. They are phonology, morphology, syntax, and semantics. In this section, some overall definitions and interactions among the four parts will be talked about. 1. 2. 1 Phonology In order to assist learners at the early stages of literacy, it is very important to understand the relationship between sounds and letters. The sounds of speech are studied in phonetics and phonology. (Marie E. John P, 1991) 1. 2. 1. 1 Definitions of phonology and phonetics Phonology is the study of sound systems- the invention of distinctive speech sounds that occurs in a language and the patterns wherein they fall. In other words, we study the abstract side of the sounds of language, a related but different subject that we call phonology (Peter, 2000). In short, it is about patterns and roots. On the other hand, it is more strict linguistics. Phonetics is the science which studies the characteristics of human sound-making, especially sounds used in speech, and provides methods for their description, classification and transcription. In common, speech sound is used everywhere, and it can be divided into three parts: articulatory phonetics, auditory phonetics, and acoustic phonetics. 1. 2. 1. 2 The difference between phonology and phonetics It seems that phonology and phonetics are similar. That is why both of them make learners confused. In fact, they have great difference. Phonology pays attention to how speech sounds of a language pattern are put together according to regular rules. On the contrary, phonetics focuses mainly on description of how speech sounds are made. For instance, if someone says â€Å"we should get our two lips close together and then push them open with a strong air†, that means he or she is relevant to phonetics field. Another example is â€Å"no words should begin with the ‘ng’/N/ sound, the sound only occurs at the end of words†, and this concerns phonology area. Plenty of terms are used to describe different patterns of letters and sounds. Some of the common used terms are blend, digraph, schwa, syllable and phonics, which are widely and frequently applied. 1. 2. 2 Morphology Morphology has been regarded as a necessarily synchronic discipline. That means the rules focusing on the study of word structure instead of the development of words (Katamba, 1993, p.3). It is the basic element used in a language, and the concept of morphemes is one of the main aspects in the study of morphology (Yule, 2006, p. 66). Basically, it is the branch of linguistics that studies the internal structure of words. In morphology, morphemes are the minimal units that have semantic meaning. It is the linguistic term for the most elemental units of grammatical form (Fromkin, Rodman, Hyams, 2006, p. 77). 1. 2. 2. 1 The classification of morphemes Morphemes are composed of free and bound morphemes. Free morphemes are the morphemes that can stand by themselves as single words, while bound morphemes are those that can not normally stand alone, but that can be attached to affixes (Yule, 2000, p. 75). Free morphemes contain lexical and functional morphemes. The first category, free morphemes, is the set of ordinary nouns, adjectives, adverbs and verbs which carry the content of the conveyed messages (Yule, 2000, p. 76), and most English words refer to this category. The functional morphemes consist largely of the functional words, including conjunctions, prepositions, articles and pronouns (Yule, 2000). Bound morphemes can also be divided into two categories. They are derivational and inflectional morphemes. Derivational morphemes are those which make new words in the language and make words of a different grammatical category from the stem (Yule, 2000, p. 76), which means that it can change the meaning or the word class, whereas the inflectional morphemes are used to indicate aspects of the grammatical function of a word (Yule, 2000, p. 77). 1. 2. 2. 2 The interaction with other aspects Morphology has interactions with phonology. The selection of the form that manifests given morpheme may be affected by the sounds that realize neighboring morphemes (Katamba, 1993). For example, prefixes and suffixes will normally affect the stress. Meanwhile, there is interaction between morphology and syntax. The form of words may be influenced by the syntactic construction in which the word is used (Katamba, 1993, p. 13). 1. 2. 3 Syntax So far in our study of language, we have made studies of phonetics, phonology and morphology. We have analyzed the structure of sounds and words. Therefore, we have been concentrated on the level of small units of language. After our analysis of words, we move to the consideration of larger structural units of language: phrases and sentences. If we concentrate on the structure and ordering of components within a sentence, we are studying what is technically known as the syntax of a language (Yule, 2000, p. 100). Syntax can be simply defined as the scientific study of sentence structure. According to Geoffrey (2005), syntax is a term used for the study of the rules governing the way words are combined to form sentences. The origin of this word is from Greek and it means a setting out together or arrangement (Yule, 2000). In the sentence The boy hits the door, we can discover that the words are related to each other in this order that it only has one meaning. If we change the order of the words The door hits the boy, the sentences meaning has totally changed and it is nonsense. The reason is that the parts of the sentence are structurally related to each other, and this structure is reflected in the word order. In English, the word order is very necessary and important for the meaning of the sentence according to linguistic rules. In some languages, word order plays a less important role. The meaning of the sentence depends more on the form of the words themselves. In such cases, it is possible for sentences with totally different word order to have the same meaning. English used to be one of these languages. The following examples are taken from Old English: Se cyning metech thone biscop-The king meets the bishop Thone biscop meteth se cyning-The king meets the bishop Although the words are arranged differently, they still mean the same. However, nowadays, the word order is very crucial for meaning. As a consequence, there is a great need for us to explore syntax. Some important concepts are included in the study of syntax. 1. 2. 3. 1Complex and compound sentence Three sentence types are basic in the syntax. There are simple sentence, compound sentence and complex sentence. A simple sentence includes one word. However, in some situation, the simple sentence contains two words. A compound sentence contains at least two simple sentences. The sentences are linked with a conjunction. A Complex sentence composes of at least one main clause and one subordinate clause. 1. 2. 3. 2 Syntax Analysis The following example is provided for syntax analysis. The football team won the match last year. S NP VP NP Det N Vt Det N Adv Ext(time) The football team won the match last year. The chart above is called tree diagram. The letters above each indicate: S = sentence, NP = noun phrase, VP = verb phrase, N = noun, V = verb, and so on. The syntacticians use this method to analyze the sentences. 1. 2. 3. 3 Basic Syntactic Structure In English, the structure of sentence depends heavily on word order. The four basic structures are listed as follows: SNP + Vc + NP ( NPN, NP Det + N) SNP + VP ( NPN, VPVc + Adj) SNP + VP ( NPN, VPV) SNP + VP (NPN, VPVt + NP, NPDet + N) 1. 2. 3. 4 Basic Syntactic Generative Process. There are four basic syntactic generative processes: substitution, expansion, extension, transformation. Take the following sentence as an example to clarify these three concepts. Ken is a policeman. Substitution: Ken is a policeman. Tom is a policeman. Expansion: Ken is a policeman. Ken is a bad policeman. Extension: Ken is a policeman. Ken is a policeman at that time. Transformation: Ken is a policeman. Is Ken a policeman? 1. 2. 4 Semantics Semantics, a subfield of linguistics, is the study of literal meaning. It is the recent addition to the English language. (Palmer, 1976, p. 1). According to Matthews (2007), during the early years the study of meaning focused on the lexicon alone. The scope of the study has expended since 1960s to include both semantics and pragmatics (analyzed in 1. 3), which come to the main fields of the study of linguistic meaning(Katamba, 2000 Matthews, 1997). Semantic meaning is fixed and abstract. It can be understood by surface. However, it is de-contextualized. In another word, it is easily subverted by different gestures or intonations. Semnatics interacts with other aspects of linguistics. For example, when synonyms are used, they can be understood, so it fits the rule of syntax. However, synonyms are used to describe something similar. In a sentence, a synonym can be substituted by another synonym. However, the meaning of synonyms speaker or writer determines or predicates have different degrees, which indicates the meaning is actually different (Alan, 2004). Thus, it is the interaction between syntax and semantics. As for the interaction with phonology, the term tonic syllable in phonology has three kinds of functions. The first one is the accentual function, which is to indicate the focus of the information. The second one is the attitudinal function that is to indicate the speakers attitude. And the last one is grammatical function. If speakers use these functions, the same sentence will turn out to have various meanings. To conclude, in this section, linguistics is analyzed from the aspects of sounds, word structure, grammatical rules and meaning. Each of them is in charge of a certain system. Thus linguistics can help people to communicate, to express, and to be understood. 1. 3 Other disciplines Apart from the core subparts of linguistics, which we have demonstrated before, for further reading, we introduce some other exciting aspects in the field of linguistics. There are a lot more to discover than those areas. 1. 3. 1 Sociolinguistics People may know something about you through the way you speak, for example, where you come from, where you spend most of your life time, your social identity and so on. Two people growing up in the same geographical area, at the same time, may speak differently owing to a number of social factors (Yule, 2000). Consequently, it’s very important to consider the social aspects of language. It’s because speech is a form of social identity and is used, consciously or unconsciously (Yule, 2000). The study of the social aspect of language is known as sociolinguistic. â€Å"Sociolinguistic is concerned with investigation of the relationship between language and society† (Ronald, 2006, p. 13). It consists of cultural norms, expectations, and context on the way language is used. The first linguists who studied the social aspect of language are Indian and Japanese in the 1930s. Another person called Gauchat who came from Switzerland had a analysis of this in 1900s as well. However, these three people didn’t receive much attention in the West. Until the late 19th century, the study of social aspects of language laid its foundation. Sociolinguistics gradually appeared in the 1960s in the West. Linguistics such as William Labov in the US and Basil Bernstein in the UK first brought out this concept and explored it. (Wikipedia, 2007, para. 1) 1. 3. 2 Neurolinguistics Though the neural structures of most animal species are very distant from man, there are still resemblances between human and animal languages (Marler, 1981; Nottebohm, 1970), since neurons work in both. Human brain contains billions of neural cells, and so far, the exact number of those so-called neurons is still to be defined (Fabbro, 1999, p. 21). These teeny tiny neurons have close link with the production of language. There can be innate or learnt vocal utterances. Oral language can be the innate property of the human brain, written language, however, is an invention of humankind. Dogs can bark, cats can miaow, and man can cry even after the removal of the midbrain, whereas parrots cannot imitate human sounds, and we cannot produce human language (Fabbro, 1999, p. 21). Therefore, the neural center of our brain is playing an irreplaceable role in the production of language. How does the main cerebral structure serve the production of human  vocalizations? The study of neurolinguistic rely on the study of neurology and neurophysiology, and in these fields, all parts of the nervous system, each having different functions in generating language, are discovered. Theories are found based on lots of experiments concerning the removals of different sections of the brain. The destruction of different language areas destroys language distinguishingly. 1. 3. 3 Historical linguistics Historical linguistics definitely is not concerned with the history of linguistics, though historical linguistics has played an important role in the development of linguistics. It is the main kind of linguistics practiced in the 19th century (Campbell, 1998, p. 5). Historical linguistics concerns the investigation and description of how languages change or maintain their structure in the course of time. Language change can be easily proved by documents written in the same language but at different periods of history. The differences of wording and structure of sentences can reflect the historical development of language. From series of datable documents, Lord’s Prayer widely recorded the history of mankind, and different versions help us analyze the language of each period (Bynon, 1978, p. 7). Meanwhile we can also discover that certain structure rules are still used in current language. There are some constructs and rule that link the grammars of two different but related languages, which descend from a single original language, sharing a common ancestor. More accurately, historical linguistics deals with the kinds of changes, and the techniques and methods we have use to discover history, rather than the origin of words themselves (Campbell, 1998, p. 5). 1. 3. 4 Anthropological linguistics Anthropological linguistic is the study of relations between language and culture. It is related to human biology, cognition and language. It belongs to the field of linguistic anthropology, which is a branch of anthropology that studies human-beings through the language they use(Wikipedia, 2007, para. 1). Some Linguists who explore theanthropological linguistics consider these topics such as chimpanzee communication, pidgins and creoles, structural linguistics,total languages, whorf hypothesis, etc. 1. 3. 5 Pragmatics According to Kate (2000), pragmatics is one of the two main fields in the study of linguistic meaning. Pragmatics deals with natural language, while language is always used in context for an intended purpose. The listeners must try to grasp the meaning implied, enrich the ideas, and finally make out the opinion that what the speakers meant when talking about a particular expression (Kate, 2000). According to Yule (1996), ‘pragmatics studies the context in which the utterance is produced as well as the intention of language user. ’ That means pragmatic meaning depends on context or situation. Without context, meanings can be vague and may be misunderstood by people. Two of the branches are: speech acts that cover ‘requesting’, ‘commanding’, ‘questioning’ and ‘informing’, and politeness that shows the awareness of another person’s face. In short, sociolinguistics is the analysis of interrelationship of language and society. Neurolinguistics is the study of the brain and how it functions in language. Historical linguistics is the consideration of language change and how different languages are related to each other. Anthropological linguistics is the study of language and culture. There are some other disciplines in linguistics. Pragmatics deals with the speakers meaning. The five mentioned above are some main disciplines in linguistics. Different disciplines of linguistics enrich the content of linguistic. The study of linguistics tends to be more and more detailed and completed. 1. 4 Language Acquisition This chapter began with a general introduction to language study. It ends with a consideration of the acquisition of language, containing first, second and foreign language, which is affected by the relationship between teacher and learner. Some experienced educators advise that it is only through learning to speak a language that you can fully analyze it (Everett 2001). Acquisition is described as occurring in spontaneous language contexts (Krashen, 1982), is subconscious, and leads to conversational fluency. 1. 4. 1 First language acquisition For a child, learning first language is automatic, not after starting school, not in specific circumstance and not by great efforts (Yule, 2006). It requires only basic physical capability of sending and receiving sounds directly or indirectly, and interaction with others using this language. Children are brought up in particular environments, being affected by different surroundings, especially by those people whom they spend most of their time interacting with. Infants start express themselves through some simple utterance, such as some vowel-like sounds. Children gain increasing abilities at different development stages, from producing single-unit utterance to producing speech by communicating through expressions (Yule, 2006), since they are able to understand what others said. This a big step forward, like quitting toddling and being capable of walking steadily, forwards, or backwards. As children are being increasingly exposed to communication and interaction, their language skills are developing rapidly because of the expansion of vocabulary. They are never forced to speak first language and seldom be corrected by others, but they correct themselves through interactions every day. Then children learn to use verbs in different sentences, and how to use different words to form a sentence (Yule, 2006). They gradually learn to ask questions correctly and how to use the word no in their speeches to express negative meanings. The last stage of first language acquisition is the ability of making meaningful sentence (Yule, 2006). There is massive variation in the rate at which features of ones first language are acquired. 1. 4. 2 Second language acquisition  Being able to speak first language is one of the basic skills of second language acquisition. Except for the minority of people who are bilingual speakers, most of the learners have no access to a second language until our late childhood. Actually most of the Chinese learners are now learning English as a foreign language, because it is immediately back to Chinese speaking time out of the classroom. But later on they may have the chance of learning it as a foreign language in a native speaking environment, during immersion semesters, when they will acquire this second language in circumstances similar to those of Chinese acquisition. There are obviously differences in foreign language achievement, sometimes related to differences in aptitude (Carroll, 1982), sometimes to affective factors (Gardner Lambert, 1972), sometimes to learner strategies (Naiman, Frohlicn, Stern Tedesco, 1978), sometimes to environmental factors such as opportunities for language use or instructional conditions (Long, 1982), and sometimes simply to time (Carroll, 1975). Human beings have the ability to learn more than one language all through ones live. Farwell (1963) (cited in Taylor, 1976) reports that a British explorer in the 19th century claimed to have spoken more than 40 languages and dialects. Usually, however, after the age of 10, the acquisition of second language is very different from the way one acquired his first language, which is relatively slower and cannot achieve native-like proficiency. 1. 4. 3 Educational factors Most of us begin learning second language in teenage years, spending only few hours on it every day and for most of the daily activities we use our mother tongue. Accordingly, we will encounter lots of difficulties in learning second language without enough exposure to it. Therefore, the largely distinguished part of acquiring first and second language should be language teachers. In order to learn a second language, we must learn from a teacher, or at least follow their guidance. The classroom is a very powerful instrument of instruction and it can control language learning in a very direct way (Richard, T. Roger,H. ). As language teachers, we should focus on students requirements and follow learner-centered approaches. We should impart knowledge in a more practical way so the students can receive easily. Keep the class disciplined and orderly so that students can learn most effectively from the lessons. There are often the situations that the students seldom volunteer answers, and the teacher sometimes has to call on someone and wait for a long time before a response is forthcoming. Why not try breaking away from typical Hong Kong classroom practices in class? Like, students do not have to stand up to greet teachers, and they do not have to raise their hands or stand up when they answer questions. In a relaxed classroom atmosphere, students will feel free to interact. They will not fall silent when the teacher enters the room, then stand up and chant a choral greeting. If the pupils are put in this position in the classroom, they can be more effectively kept in their place in social life. During the class, we teachers should never say like this: I am your teacher. By the authority vested in me I have the right to ask you to behave in a certain way, whether you like it or not. And you, in your role have the obligation to obey (Widdowson, H. G. ). Whereas, we should say that in another way: Do this because I am the teacher and I know whats best for you, but not Do this because I am telling you and I am the teacher. This difference has the advantage of largely increasing participation in the use and practice of language. 1. 4. 4 Summary Approaches to the acquisition of language account for different backgrounds of learns first language, and different conditions of exposure. In acquiring language, learners often go through transitional stages of development, which is at distinguished rates. References Cruse, A. (2004). Meaning in language : an introduction to semantics and pragmatics. Oxford, New York, Oxford University Press. Bynon, T. (1983). Historical Linguistics. Cambridge: Cambridge University Press. Campbell, L. (1998). Historical Linguistics-An Introduction. Edinburgh: Edinburgh University Press. Dechert, H. W. (1990). Current trends in European second language. Great Britain: WBC Print, Bristol. Fabbro, F. (1999). The Neurolinguistics of Bilingualism. Psychology Press Ltd. Fromkin, V. , Rodman, R. , Hyams, N. (2006). An introduction to language (8th ed. ). Boston, MA: Heinle Heinle. Palmer, F. R. (1976). Semantics: a new outline. Cambridge; New York : Cambridge University Press. Geoffrey, F. (2005). Key Concepts In Language And Linguistics. USA: Palgrave Macmillan. Kate, K. (2000). Semantics. Basingstoke, England, Macmillan. Katamba, F. (2006). Morphology. Basingstoke : Macmillan Press. Marie E. John P. (1991). Language and Learning. Melbourne: Oxford University Press O Mally, J. M. , Chamot, A. U. (1990). Learning strategies in second language acquisition. Cambridge University Press. Matthews, P. H. (1997). Oxford Concise Dictionary of Linguistics. Oxford. University Press, USA. Peter, R. (2000). English Phonetics and Phonology. Cambridge University Press. Ronald, W. (2006). An Introduction to Sociolinguistics. USA: Blackwell Publishing. Widdowson, H. G. (1990). Aspects of Language Teaching. Oxford University Press. Wikepedia: Sociolinguistics (n. d. ). Retrieved 30 October 2007 from http://en. wikipedia. org/wiki/Sociolinguistics Wikepedia: Anthropological linguistics (n. d. ). Retrieved 30 October 2007 from http://en. wikipedia. org/wiki/Anthropological_linguistics Yule, G. (2006). The study of language (3rd ed. ). Cambridge, New York: Cambridge University Press.

Analyzing Realism Of 18th Century Authors

Analyzing Realism Of 18th Century Authors In this essay I will be focusing on two very interesting texts which depict realism in their own ways. I will be analysing Daniel Defoes Moll Flanders and Aphra Behns Oroonoko. à ¢Ã¢â€š ¬Ã‚ ¦realism came to be used primarily as the antonym of idealism, and this sense, which is actually a reflection of the position taken by the enemies of the French Realists, has in fact coloured much critical and historical writing about the novel  [1]  . I will be examining the way in which the characters individualism is linked with the claim to truth in both texts; this will help me establish whether the attempts of realism of eighteenth century writers were complex enough to be convincing or not. Moll Flanders on the other hand is obliged to the tradition of a novel which depicts in realistic and humorous detail. Molls life is conveyed in episodes within the text which makes her story seem more realistic. When Defoe began to writeà ¢Ã¢â€š ¬Ã‚ ¦he merely allowed his narrative order to flow spontaneously from his own sense of what his protagonist might plausibly do next.  [4]  The dismissal of a conforming plot is stated in both of the texts by the way in which the storylines are presented; the writers choose to write in a biography style which is a method which aims to attract the readers attention. Oroonoko as a character is very different as he is a prince yet at the same time a black slave. The rise of realism tries to have an effect on the readers so they can believe it; this proves to be a huge generic feature in the novel. The title Oroonoko shows how the story claims truth right from the start; there is a claim of reliability of the narrator. The first half of the book contains long passages of descriptions of the landscape which seems to be exotic; this makes the story seem believable as it adds to the reality effect. The background of the novel is illustrated to have a lot of detail, yet at the same time the narrators character doesnt seem developed. The female narrator that is un-named claims she saw Oroonoko like she knew him; this gives the story an appearance of truth. She monitors and tells the story to her audience even though we dont know fully what she looks like or why she is in Surinam. We know of her just as an observer and that she is quite well educated. The book is a good look at some of the contemporary issues in Britain; it focuses on the buying and selling of human beings. Behn forces up to a controversial issue which makes the book very believable and able to connect with the readers, it is a text which argues that en-slaving a prince is wrong. The aspect of individuality in Moll Flanders is an interesting aspect to look at as she is quite one-sided due to her concerns in life of an economic nature. Molls character is expressed in the text through the consciousness of her thoughts and behaviour; she is shown to be completely devoted to material comfort. It is fascinating to note that Defoes protagonist has a very realistic name while the narrator in Behns text doesnt have any name. Moll changes throughout the novel, she is shown to do everything as a necessity. She learns to survive; and is shown to give out her children trying to find them good homes. Her character is believable as she talks about herself and judges herself as a whore; she undergoes the guilt of her bigamy and sex in the text. Moll is revealed to contradict herself in the novel as shell say she feels guilty about something yet does it anyway. à ¢Ã¢â€š ¬Ã‚ ¦the novel is surely distinguished from other genres and from previous forms of fiction by the amount of attentionà ¢Ã¢â€š ¬Ã‚ ¦of its characters and to the detailed presentation of their environment.  [5]  As a female narrator Moll is quite believable; her maternal instincts are shown to keep her alive. She has many children, and subverts the traditional role of a woman in the eighteenth century; the text demonstrates the believability of a woman very vividly. Defoes text is a story which begins with Molls birth; her character is shown to be clever, quick and talented knowing how to survive in a patriarchal society. Defoe had many careers, one which was a professional spy. Moll learns about disguise in the text as she hides other characters identities allowing the concept of realism to come into light. Could she be concealing identities of real people? It could be that she did this in order to add to the believability and documentary sense of the story. We as the readers are presented with the story being told by an old Moll, it is clear to identify the difference between the old and new Moll in the story. Even though we can see this growth, Moll finds it hard to see the transformation and development she has undergone. She is shown to grow older physically yet she forgets countless parts of her life. Moll is deeply fixed in the time process and even though there is not much development in her character, she is influenced by her previous e xperiences. Time contributes to Oroonoko as it reveals a part of the British history. The Surinam parts in the text can be seen as more of a travel story, the narrator doesnt respond to time yet undertakes a role to support Oroonoko throughout the novel. She claims to have power right from the beginning of the text however similar to Moll she is unable to apply her past thoughts. One of the characteristics of realism is a realist point of view in language and text structure. Defoe was a journalist; Moll Flanders reflects this, as it is written in a reporting style. There are no literary devices used in the text so the reader can easily have familiarity with the text. Behns style is very practical along with Defoes. Her narrator tells us the readers what she observes and sees. While we, as readers of the novel, are free to accept the authors words simply as rhetorical verification of her reliability as a narratorà ¢Ã¢â€š ¬Ã‚ ¦the truth of her statement dominates discussion of the work.  [6]  In both books there is closeness linking the reader and the narrator. The characters which are presented by both Defoe and Behn can be seen as challenging, it is possible that both writers were aware of how difficult it would be to create a convincing character, therefore most probably claimed the truth of the stories in the preface before the stories even began. The narrator figure in Oroonoko can in many ways be seen as an illusive Aphra Behn, she becomes very vivid, and therefore the readers may assume a connection. Behns Oroonoko being a real travel journal shows the reliability of the narrator. If the truth was not stated then the claim to truth at the beginning of the texts would have been perceived as northing more than a literary device which is parallel to Defoes. Behn uses her narrator to raise awareness of the government, politics and male dominance over women as a concerning factor, whereas Moll seems to lack this complexity. It unlikely to analyze Moll as Defoe concentrated more on her actions rather than her personality. In conclusion both Behns Oroonoko and Defoes Moll Flanders illustrate good attempts at realism of eighteenth century writers. Both Behn and Defoe have one thing in common which is the claim of truth of their narratives. Oroonoko is a text which lacks features of a novel however we can see that it has a lot of the criteria of the realistic form above all the narrator figure who reveals a new genre. Oroonoko is written in the first person narrative and by a woman therefore is quite realistic. She has good incentive and qualities, as she wants to give infinite recognition to Oroonokos character. All these qualities support the realism and originality of Behns text. Through this essay I have tackled the question whether Moll Flanders is a convincing text or not. Similar to Oroonoko, it fulfils a lot of the criteria of realism in the novel. Molls own awareness is built up as she is illustrated to be more of an individual character rather than the narrator in Oroonoko who is fictionalized. I do not agree that the attempts of realism of eighteenth century writers are never complex enough to be convincing. I feel that both texts evidently convey very convincing and realistic pieces of writing through the characters, settings and narratives which are presented.

Anatomical Discoveries During the Renaissance Period Essay -- history o

More medical discoveries and advances are occurring every day. Medical treatments and understanding of the human anatomy have come a long way. Though if it weren’t for certain Anatomists, we may have not have had the right comprehension of the human body which could have led to errors in surgery and more deaths while treating patients. The Renaissance period was a time where Anatomists searched for clearer understanding of the human body. During the Renaissance period, Anatomists questioning and experimentation led to great discoveries of the human body. Wrong theories of the anatomy have been assumed to be correct for thousands of years. Theories of using a scientific base were not used by the Europeans until the Renaissance period (â€Å"Medicine†). These theories, made by a Greek Physician named Galen, were supported by the Catholic Church. The Middle Ages were a difficult time to achieve medical advances because Galen’s theories were not to be questioned or tested(â€Å"The Impact of the Renaissance on Medicine†).Even after these theories appeared to be inaccurate, the support from such a high authority made it extremely difficult to change the medical practices and training(â€Å"Rennaissance medicine†). The knowledge of medicine grew drastically during the Renaissance period (Siralisi 189). Research conducted during the Renaissance period by Andreas Vesalius, Matteo Realdo Colombo, Geronimo Fabrious, Ambroise Pare, and William Harvey has given us a better understanding of the human anatomy ("Renaissance medicine"). Once the Renaissance period hit, anatomists were able to work through the scientific method and find the flaws in Galen’s theories(â€Å"The Impact of the Renaissance on Medicine†). A vital advance made during the Renaissance per... ...ways to clean and heal wounds. He realized the importance of cleaning the wounds. He also designed prosthetic limbs and the truss, which is designed to keep hernias from growing ( â€Å"Medicine†). Works Cited Siraisi, Nancy G.  Medieval and early Renaissance medicine: an introduction to knowledge and practice. University of Chicago Press, 2009. "Renaissance medicine."  Hutchinson Encyclopedia. 2011.  eLibrary. Web. 13 Apr. 2014. "medicine."  Compton's by Britannica, v 6.0. 2009.  eLibrary. Web. 13 Apr. 2014. About William Harvey (Harvey Medical Research Foundation).  eLibrary. Web. 13 Apr. 2014. "The Impact of the Renaissance on Medicine."  Hutchinson Encyclopedia. 2011.  eLibrary. Web. 13 Apr. 2014. "Colombo, Matteo Realdo."  Hutchinson Encyclopedia. 2011.  eLibrary. Web. 15 Apr. 2014. "Fabricius, Hieronymus."  Hutchinson Encyclopedia. 2011.  eLibrary. Web. 15 Apr. 2014.